Enhanced Brand's Video Shop experiences as the center of a Live Shopping SaaS
I recently enjoyed a couple of articles, because it makes me feel like our team at Onlive.site is going in the right direction.
The first, from Shopify titled "Live Shopping: How to Launch a Live Event That Drives Engagement and Conversions"1, include a lot of perspectives, details, and opinions, which emphasize our position; including this sentence: “…using third-party platforms has several disadvantages, namely that it means giving up control of the customer experience. There may be a disconnect in terms of branding, and it may also mean that opportunities for personalization, re-engagement and data capture are limited.”
Well, that makes sense, and we are a third party! The catch? We build a SaaS model with two things at its core: an embeddable system technically, and the primary role of the Branches' image commercially. We provide modern tools to our customer's sales channels, no matter if it's a custom web or an existing Store CMS.
This is not magic, our system is integrated already with Shopify, Prestashop, Woocommerce, and more to come. We actively provide support for this as well as all features.
You can build your video channel on your web or on your online store at a popular provider, instead of chasing the personalization or the half-baked features for this of the main popular streaming services. Also, you can simultaneously stream 😲 your live videos to that popular video services, which have been irrevocable proved as the main social channels consumed by a lot of clients and a sometimes-vital engagement source.
This is not magic, our system is integrated already with YouTube and Facebook, and we have alpha development for Twitch with more to come. There're networks where it is possible, but they aren't releasing video streaming APIs. For those cases, there're tricky solutions but we're on top of every possibility.
I'm a proud member of a team building next-generation shopping video experiences. The article from Freim Studio gives us a broader perspective of these facts and a lot of vision around it: The Future of Livestreaming in 20222.